ISF and PEAK Sign Global Sport Merchandising Partnership 2022 - 2024
The International School Sport Federation and the global multi-sport brand PEAK have today officially signed a partnership, making PEAK the official sport merchandising partner of the ISF in a three-year deal.
This signing marks the official beginning of a new innovative sport merchandising collaboration, which will include the distribution of PEAK branded official ISF sportswear. Additionally, this agreement will also ensure the provision of official sport equipment for ISF events, with the Basketball 3x3 competition of the ISF Gymnasiade Normandy 2022, which is currently underway being the first to benefit from this.
A key factor of this partnership with PEAK, is the opportunity to support ISF members, through the provision of sport equipment for their teams participating in ISF events, as well as school sport events at national level.
The brand of PEAK is strongly positioned in the world of sport, recognised in more than 100 different countries around the world and through their work with the National Olympic Committees of Belgium, Brazil, Iceland, New Zealand, Romania, Slovenia, and Ukraine, as well as their committed work in the sport of Basketball, currently working with more than 10 National Federations around the world. (Cameroon, Germany, Iran, Israel, Latvia, Lebanon, Mali, Montenegro, Democratic Republic of Congo, Serbia…).
International School Sport Federation President Laurent Petrynka:
“We are delighted to be signing this partnership with PEAK which marks a momentous occasion in the development of the ISF. PEAK’s understanding of the goals and needs of the ISF school sport network, supporting ISF members by providing professional sport equipment for ISF events will demonstrate the importance of this partnership, from the beginning. This is a crucial step for the ISF in developing school sport at the international level, providing further professional structure and support.”
PEAK exclusive distributor for France and Belgium territory François Guyot:
“ISF has shown in the last decade a strong development into international sports events for young athletes under 18. Peak is already involved in 7 Olympic committees as official supplier and more than 10 international basketball federations, and it was very natural for us to bring our partnership to young adults that represent the future of sports. Beyond ISF's sports programs, we were very sensitive to the education programs that ISF is implementing around the world. Sport and education are elements that we felt were essential in this partnership decision.”
