Kinder+Sport Key Messages
Q1 – Could you introduce your group and your brand ? (I hope an official presentation off Kinder Group) ?
Kinder+Sport is a global, responsible, institutional project developed by Ferrero Group to promote physical exercise as an essential part of a positive daily routine for children, teens and families.
The project is based on the assumption that well-being is the result of a varied diet and frequent, appropriate exercise.
The vision of the program is to inspire future generations to the culture of physical exercise to embrace a joyful life by experiencing the Joy of moving.
Q2 – Could you explain us the “politic” or the main objective off Kinder Sport?
The goal of Kinder+Sport is to increase levels of physical activity among children around the world. This is primarily achieved through supporting the main national sports Federations, Institutions and local Associations.
The concrete objective: Kinder+Sport acts to move the largest number of children all over the world.
Q3 – Could you explain us why you sign with ISF and what are you expecting in this partnership?
ISF and Ferrero Group have decided to join their efforts creating an active partnership to further develop the Kinder+Sport project through ISF and its member countries, throughout the world.
Ferrero is truly proud to partner ISF in its activities around the world, since Kinder+Sport project shares the same mission and objectives: promote active living among young generations, with the awareness that sport is a strong educational vehicle to drive youth development.
After almost one year from the agreement signature, we feel we are only at the beginning of a strong collaboration that will allow us to help children to embrace active lifestyles and learning what really matters in life: friendship, passion, respect, team play.
